Aéropostale brings on IHL Group as new intimates partner to drive category and distribution strategy
Leading Lingerie Firm to Design and Distribute Line of Intimates for the Brand
NEW YORK, Nov. 14, 2017 /PRNewswire/ — IHL Group, the New York-based, globally recognized authority in intimates, sleep and legwear, today announced its exclusive, multi-year license agreement with teen apparel powerhouse, Aéropostale. This partnership marks a milestone in Aéropostale’s strategic efforts to extend the brand into new categories and distribution channels in the U.S., Puerto Rico and Canada.
“We are honored to be partnering with such an established brand in the teen category as Aéropostale,” said Sami Souid, President of IHL Group. “We are thrilled to bring our quality and trend-driven offerings to the Aéropostale’s fashion conscious teen customers nationwide.”
Debuting its first collection for Holiday 2018, the line will retail from $18 for bras, sports bras, babydolls, bodysuits and $10 for panties. Materials used in the collection will include premium fabrics and detailing such as lace, microfiber, appliques and seamless cuts.
“There are many synergies between IHL Group and Aéropostale,” explained Ken Ohashi, EVP of Lifestyle Brands at ABG, an owner of Aéropostale. “We are excited to be working together to grow the brand and expand distribution with a trendsetting collection of intimates and undergarments.”
For additional information on IHL Group, please visit www.IHLGroup.com.
For additional information on Aéropostale, please visit www.aeropostale.com.
About IHL Group
IHL Group is a New York City based, trend-driven lingerie and sleepwear company, specializing in junior missy intimates, sleepwear and legwear. Over the past 10 years, IHL has securely positioned itself as a recognized manufacturer, wholesale importer, and distributor with a strong North American and global presence across all major channels. We pride ourselves in our ability to create successful, long-term relationships with partners worldwide. IHL Group’s focus is to bring a fresh outlook to the fashion industry–invigorated by its specialized design and quality. To learn more about IHL Group, please visit www.ihlgroup.com or contact email@example.com.
About Aéropostale, Inc.
Aéropostale is a specialty retailer of casual apparel and accessories, principally targeting 16 to 22-year-old young women and men through its Aéropostale® and Aéropostale Factory™ stores and website, Aéropostale.com. The brand provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aéropostale currently operates more than 500 stores in the U.S. In addition, pursuant to various licensing agreements, there are 16 partners currently operating 211 Aéropostale stores in Asia, Europe, the Americas, Mexico, and the Middle East. Aéropostale launched its children’s brand, P.S. from Aéropostale, in 2009. PS from Aéropostale offers trend right apparel and basics for kids ages 4 to 12 years old and is available in more than 100 Aéropostale shop in shops around the globe and online at PS4U.com. In 2013 Aéropostale launched Live Love Dream, an athleisure brand focusing on active wear, lounge, yoga, swim and intimates. The brand targets women ages 18 to 22 years old and is available as a branded shop in shop in more than 800 Aéropostale doors, 7 free standing stores in the U.S., Mexico and Ireland and online at LLD.com.
SOURCE IHL Group
Related Links https://ihlgroup.com